Social Media

Facebook & Instagram Ads

Facebook and Instagram ads are display or video ads that appear in users’ feeds next to regular posts. These are not boosted posts and won’t appear on your business page. With highly-customizable targeting, you can reach any audience—even those who don’t follow you. Ads offer more engaging and flexible creative options than standard posts, and campaigns can run on both platforms or just Instagram.

Types of Facebook & Instagram Ads

Feed Ad

Smartphone displaying an article about automation and Zapier on a web page.

Appear directly in a user’s Facebook or Instagram feed alongside regular posts.

Blend seamlessly with the scrolling experience while showcasing your product or service in a single, eye-catching image or video.

Story Ad

Take over the full screen with immersive, vertical ads on Facebook and Instagram Stories.

Use photos or videos to capture attention in the moment and connect with your audience in a fast, engaging format.

Carousel Ad

Show multiple images or videos in a rotating slideshow.

Feature multiple products or services with different slides and landing pages.

Tell the story of your business step-by-step with one advertisement.

Mobile phone displaying a social media post about a jewelry collection, with two boxes labeled 'H LOCK' and 'CHOKE' next to it.

Collection Ad

Showcase your entire business with one advertisement.

Use a large hero image or video to draw attention.

Viewers quickly discover what your business is about.

Display your most interesting products and services below the hero image or video.

A smartphone displaying a social media ad for a donut shop, featuring various donuts including a pink glazed donut, a chocolate glazed donut, a glazed donut with filling, a chocolate-covered donut, and a square donut, with a background of pastel-colored surfaces.

Lead Generation Ad

Capture those ready to convert without ever making them leave Facebook or Instagram. Facebook Lead Generation Ads, available for campaigns of $5,000+/mo, use the same precise targeting options as traditional Facebook ads, but persuades people to fill in their info right that moment.

Series of four mobile screens showing an advertisement for Jasper's Market, featuring a basket of organic vegetables, a benefits summary, a registration form, and a thank you message with a call-to-action button.

TikTok Ads

TikTok is a mobile-focused social media platform for highly engaging, shareable, full-screen, vertical video content. TikTok’s 150 million monthly U.S. users enjoy viewing genuinely authentic videos compared to other platforms, which prioritize more polished content. Because TikTok advertising involves posting your own videos or display ads between viewings of user content, it works best when your ads feel sincere and fun.

Examples:

Smartphone displaying an advertisement for a welding career, featuring a welder wearing protective gear and welding, with the text "Prepare for a career as a professional welder."

A person working on music production at a studio desk with mixing equipment.

YouTube Ads

YouTube Video ads are video ads that play before, during, or after videos on YouTube.com. Also known as “In-Stream TrueView,” these ads can be skippable or non-skippable and run for 6, 15, or 30 seconds. They usually must be watched before another video and appear on computers, mobile phones, or tablets. Even better, you only pay when someone watches or clicks on the ad.

Examples:

Laptop screen displaying an email notification about an urgent product launch scheduled in two weeks.

Screenshot of a YouTube video on a laptop screen, showing a restaurant or bar scene with people sitting at tables and a person walking across the room.

Ready to get started?

We’d be happy to schedule a free consultation with us. We’ll take the time to understand your business needs and recommend the best strategy to help you grow.

Let us know what you’re looking for and we’ll be in touch shortly.