Our Work

Mitchell’s Auto Shop - Case Study

The Client & Challenge

Mitchell’s Auto Parts is an auto shop that needed to boost awareness for their wide selection of auto parts and specialty products, primarily relying on drive-by traffic, traditional marketing and word of mouth. Located off of an expressway in a suburb outside of Atlanta, Tony Mitchell (Owner), needed to increase calls and parts requests.

“We’re thrilled with the results from our SEM campaign. The number of calls and part requests we’ve received has far exceeded our expectations. It’s clear the ads are reaching the right people, and we’ve seen a real impact on our business. The process was smooth, professional, and the outcome speaks for itself.”

- Tony Mitchell (Owner, Mitchell’s Auto Parts)

The Solution

Our Digital Media Consultant conducted a digital audit, competitor analysis, and custom consultation, to determine the best way to discover and engage with their primary target audience. Upon evaluation, we decided and deployed a Google Pay-Per-Click (PPC) campaign designed to capture high-intent search traffic within close
proximity of their location.

The Results

The campaign produced measurable and impactful results
including a boost in sales, lead generation, and:

1,700+ conversions (calls, form fills, or link clicks)
3,000+ website visits (10x increase)
Conversion Rate: 55%
Click Thru Rate (CTR): 9.5%
Return On Ad Spend (ROAS): 5x

Ready to get started?

We’d be happy to schedule a free consultation with us. We’ll take the time to understand your business needs and recommend the best strategy to help you grow.

Let us know what you’re looking for and we’ll be in touch shortly.